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Page last updated 09 June 2026

Policies are automated, rules based content checks for your website. They help teams identify issues quickly, reduce manual work, and keep content accurate.


What are Policies?

Policies automate the process of finding content at scale, by letting you define the conditions you want to check for. Once configured, Insytful scans your content and shows you which pages or documents match the policy conditions.

Policies can be used for a range of content governance tasks, such as:

  • Finding pages that contain offensive language
  • Finding documents that are more than three years old
  • Finding outdated brand names
  • Finding pages with missing meta images
  • Identifying content that needs review
  • Checking specific areas of a site for compliance or quality issues
  • Finding pages that do not have a google analytics tag

How do Policies work?

You create a Policy by defining one or more rules. These rules determine which pages or documents should match the Policy.

Rules can be based on content and metadata, including:

  • Content match (single words, names or phrases)
  • HTML content (match patterns in the HTML source)
  • Page title (match patterns in page titles)
  • Page URL (match patterns in page URLs)
  • With other conditions coming soon

How specific can I be with Policies?

You can target specific areas of your site, focus on particular types of content, and exclude anything that is not relevant.

For example, you may want to create a Policy that only checks PDF documents in a particular section of your site, or a Policy that looks for outdated terminology across all indexed pages.

Once a Policy has been created, Insytful shows matching content in real time. Users do not need to wait for the next site scan to see Policy results.

Who can use Policies?

Policies are available to customers on Plus and Enterprise subscriptions at any permission level.


Example Policies use cases

Check for outdated content

Create a Policy to find documents that have not been reviewed or updated for a set period of time, such as three years.

This can help you identify old PDFs, guidance documents, or files that may no longer be accurate.

Find outdated brand names

Create a Policy to search for old product names, organisation names, or terminology that should no longer be used.

This is useful after a rebrand, product rename, or change in editorial guidance.

Identify missing metadata

Create a Policy to find pages that are missing important metadata, such as meta images.

This can help improve consistency, search appearance, and content quality across your site.

Monitor compliance issues

Create a Policy to find pages or documents that may breach internal standards, accessibility requirements, legal requirements, or editorial policies.

Still need help?

If you still need help after reading this article, don't hesitate to reach out to the Insytful community on Slack or raise a support ticket to get help from our team.
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