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Page last updated 08 April 2026

Duplicate content harms your website's accessibility and SEO.

How duplicate content detection works

Insytful detects any pages with the same title or meta description, flagging any duplicates so users can edit and review them as needed.

Are there circumstances when duplicate page content ok?

In some circumstances, an organisation might intentionally duplicate content, such as a full-page or an AMP version. You might also be building navigation using pages and making good use of canonical links, which would make it less of an issue.

Currently, this metric won’t impact your SEO score in Insytful.

Still need help?

If you still need help after reading this article, don't hesitate to reach out to the Insytful community on Slack or raise a support ticket to get help from our team.
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