Insytful monthly roundup: January 2026

January was the month of smarter search and clearer insights.

January was a big month for Insytful. We kicked off the new year with two major feature upgrades that help teams understand their users better, make smarter data-driven decisions and future-proof their websites. And all whilst keeping privacy front and centre. It's been busy. Here's what's new:

Cookieless analytics are coming to Contensis

Introducing Insytful AI search

Insytful AI search is now G-Cloud ready

Analytics is more complex than it looks, but we've made steady progress with it.

The first iteration of first-party, cookieless Analytics will soon be available to Contensis users, built direcly into the CMS.

With Cookieless Analytic, editors will now be able to:

• Understand user behaviour without cookies
• See page traffic and key metrics
• See insights displayed inside the Contensis entry editor
• View Analytics data without external tools or dashboards

Cookieless analytics provide a clearer understanding of how many users are visiting your website. In comparison with third-party analytics, the number of users can nearly double (based on what we've seen with Contensis customers) because the data isn't distorted by ad blockers or browser restrictions.

In addition to clearer insight into user behaviour, cookieless analytics also provide a privacy friendly approach to user measurement. Plus, they are a safer, long-term investment against evolving regulatory changes.

If you'd like to be amongst the first to trial this feature, get in touch.

We've been teasing this since September, and we're pleased to officially announce it's finally here. Introducing our new Insytful AI search feature.

Insytful AI search replaces traditional keyword search with conversational, natural-language search, helping users find what they need faster and more intuitively. Reference content is based solely on the published information on your website, so it'll never provide answers which aren't approved by you.

A few keen clients have already got their hands on Insytful AI search on their websites. It represents a major milestone which we're so proud of, involving:

• New new infrastructure and services
• Significant refactoring
• Extensive testing and iteration

AI search doesn't just help improve discovery and user experience, it also creates insight. Within Insytful, digital teams can now track live search queries and conversations and see where searches fail due to missing content. It's the perfect tool to identify patterns in user behaviour and helps generate content creation inspiration.

With conversation analytics and insights, teams can understand:

• The questions that users are actually asking
• Emerging trends in user behaviour on their site
• Which answers fall short
• Which content gaps need filling

We have a growing list of planned iterations coming to the roadmap. These include assigning conversations to support content creation, allowing end users to flag answers and enable editors to review and improve AI responses.

We have finalised our pricing tiers for AI search, and there is some good news for existing Insytful customers.

Insytful clients can receive a platform fee discount for the AI Search product, making it a great option for teams who would like to add AI-powered search to their website without risk or complexity.

We’ll be publishing full pricing details on the website soon. If you’d like to explore AI Search sooner, get in touch for a quote.

You can learn more about our approach by reading:

• How to implement AI-powered website search without losing trusti
• Introducing Insytful AI search.

Insytful AI search has been successfully submitted to the G-Cloud 15 framework. It joins other Zengenti products on the Cloud framework such as Contensis for Councils and Insytful that are trusted by public sector teams to deliver insight, digital services and decision-making.

What this means for you:

• You can buy with confidence: Insytful and Insytful AI search have been independently assessed against strict government security, compliance and operational standards
• Procurement is faster: G-Cloud removes lengthy procurement processes, helping teams get value from Insytful sooner
• Lower organisational risk: Choosing a G-Cloud supplier reduces internal approvals and provides clear reassurance to stakeholders

For public sector teams, G-Cloud approval means products, such as Insytful, have already been through the checks that matter. For procurement teams, it provides reassurance it can be bought, approved and deployed with confidence.

Alongside major releases, we've shipped plenty of refinements:

• Enhancement: We've introduced better error handling, to prevent app crashes
• Enhancement: We fixed spacing and margin issues on individual pages
• Bug fix: We restored sticky headers across all list pages
• Security updates: We've implemented multiple security updates to our infrastructure

It's been a strong start to the year, with more exciting updates planned for Q1 2026.

If there is anything you'd like to see next, please add it to our open roadmap, we're always listening to client feedback.

Small tweaks can make a huge difference to accessibility, but making your website accessible doesn’t happen by chance. That’s why it pays to be proactive, not reactive.

Find out what’s accessible and what’s not, for free with Insytful.

Audit your website for free and:

• See what is accessible
• Identify what isn't accessible
• Get site SEO, Content Quality and Performance insights too